Scenario 4: $2,000 for an ad
Paying $2,000 for a tiny little black and white ad in the New York Times for just one day to promote my book was the biggest waste of money that I ever did.
What I learned: Limit spending to $100 or less for book promotion from now on and preferably not until I can make this up. Concentrate on free things to promote my book.
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The Family is Broken Up
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