Paying $2,000 for a tiny little black and white ad in the New York Times for just one day to promote my book was the biggest waste of money that I ever did. What I learned: Limit spending to $100 or less for book promotion from now on and preferably not until I can make this up. Concentrate on free things to promote my book.
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2 comments:
Ouch! That hurts. A viral ad campaign would have worked much better whereby you promoted the book online.
Even Google AdWords would have brought in the traffic, though converting to sales may have been a bit more of a challenge.
This lesson hurt, but it sounds like a lesson learned!
I hope your ad at least brought in a few book sales!
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