I was looking out my office window today (actually, my boss's window) and saw the Fifth Third Bank building. I think that is the dumbest name I ever heard for a bank, or any company for that matter. I could see how it could be a 5th bank or a 3rd bank, but how could it be a Fifth Third Bank?
My boss, being inquisitive and liking trivia put the question to to Yahoo Answers and we found out that Third Bank and Fifth Bank actually merged in 1908 and they kept both names. You may wonder how they chose Fifth Third rather than Third Fifth. The answer said "the merger took place during a period when prohibitionist ideas were gaining popularity, it was believed that "Fifth Third" was better than "Third Fifth," which could be construed as a reference to three "fifths" of alcohol."
I would think the executives would be able to think of a brand new name that would be better, wouldn't you?